WHAT I'M WORKING ON
Post-launch marketing of apps
With agents writing more of our code, meta skills become more important. How to market your app? Will paid acquisition be something worth exploring?
I'm personally great at building and shipping apps, and yes, I've also built an audience. But I also must be honest: I could do so much better at marketing.
I'm currently running Apple Search Ads for the first time, also because I never had a high-potential iOS app before. Marketing for developer tools was mostly easy, as I already run this newsletter and blog.
One thing that does stand out to me is working together with fellow indie creators. It's like working together with influencers in the scene of your app. Last week, I joined Florian Schweizer (Flo writes Code) to launch a video together about RocketTrace. It's a great video to watch for you as a developer, as it explains why it's important to use Xcode Instruments and what details matter:
To me, it's an example of marketing collaboration. Your audience compounds with the other's. Florian benefits from my reach, I benefit from his. This also works for other nieces. Maybe you can promote a music artist in your app, while they promote your app on Instagram in return?
Anyone can build, AI can do marketing but it's sloppy. If you manage to get reach, you'll be way more successful.